Product Designer & Brand Thinker
Scroll DownI’m a London-based product designer working across digital products, fintech and early-stage brands. I design, prototype and vibe-code with AI tools, moving between product strategy, interface design, startup branding and graphic systems to turn early ideas into real, usable experiences.
Directed comprehensive design for WiiTH, an app linking offline experiences with real-life connections. Created user flows, wireframes, and high-fidelity UI. Established and maintained a design system to enhance visual consistency and expedite development.
AI ProductIndependently designed and built an AI-first job application workspace. Candidate Profile anchors every output. AI tailors from the candidate's own record — not generic content. Supervised browser automation keeps the candidate in control throughout.
Graphic & UI/UXDesigned UI/UX for WUZO, a fintech platform featuring peer-to-peer payments, bill splitting, and QR code payments. Developed site maps, flowcharts for transaction history and KYC process, and built scalable design systems for consistency across platforms.
Brand IdentityCreated the full brand identity for PHYASE //, a Hong Kong physio and sport performance brand — from concept naming, tagline development (EN & Traditional Chinese), to logo construction, photography direction, and brand guidelines delivery.
2019 — 2020
A-Level: Fine Art, Graphic Communication, Psychology
One year program.